You hire a copywriter when you’re looking for someone to produce consistent content for your website and convince your audience to take some kind of action – whether that’s to book a consultation call or sign up for your email list, it’s up to you. But before you hire one, you need to have a clear understanding of what business goals you are trying to achieve.
There are many different categories in the health and wellness industry so when hiring a medical copywriter, keep your practice and your services in mind. Who are the patients that you serve? What are their struggles? How can your content help them?
Once you can answer these questions, narrow down your decision on whether or not you need a copywriter, and keep these 5 tips in mind.
1. They Write Specifically For Your Niche
The best kind of copywriter for your practice is someone who specifically writes for your niche. Whether that’s holistic, functional, or naturopathic health, you want a copywriter who understands what you do and who you serve. A major bonus if they know the medical terminology you use as a physician and can incorporate it naturally into the copy. It’s their job to turn something complex into something easy to understand, yet still, have your “voice”.
No business is a one-size-fits-all, so hiring a medical copywriter well-versed in your field saves valuable time that can be used in other parts of your practice. Not only will their expertise help you to establish trust and credibility with your audience, but you stand out from the competition by speaking directly to your patient’s needs.
2. SEO- Friendly
Another perk that a medical copywriter can and should provide for your business is Search Engine Optimization (SEO). SEO-rich keywords are what brings your content to people who are searching for it on sites like Google. A copywriter who has niched down in your area of expertise can utilize the proper health and wellness terminology for SEO throughout your blog. Keywords can also be used within titles, photo descriptions, headings, alt text, and URLs. They can also optimize individual web pages within your website to rank higher and reach more organic traffic.
3. Upfront About Their Process
Knowing your copywriter’s systems and processes they have in place is important for you and your practice. If they’re upfront with you from the very beginning, the better the chances they will be upfront with you down the road. These are a few things you want to know before moving forward in the hiring process:
- What is their workflow like?
- Are they prompt in their response time?
- Do they communicate well with you?
- What is their availability?
Ensure that the copywriter you hire is reliable, especially if they work remotely. You need to trust that they will get the work done on time and will be able to meet any deadlines that you assign to them. Know their processes from the get-go and decide beforehand if it’s right for you and your business before moving forward.
You are more likely to trust and work with someone who has positive testimonial reviews. As a physician who works in a specific realm of health and wellness, you want to hire someone with previous experience in that field of work. Checking their testimonials will give you a feel for who they are, their work ethic, and what they’re like to work with. Take note of how long they have been working as a medical copywriter and how much experience they have under the belt. Not only will this build credibility but it could also be the make or break on whether you hire them or not.
It’s important to know what previous employers or clients have to say about working with them. To find testimonials, check their website. If their website copy aligns with what you need or want, then you’ll have a better idea of what steps to take next if you decide to work together.
5. Did You Click Well?
A connection between you and your copywriter is important to have. This could potentially turn into a long-term business relationship if all goes well, so it’s best if you get along. Do you share the same values? Do your missions align? How well is your communication with one another? Essentially, your copywriter is you. They need to sound like you, understand you, easily explain what you do to your audience, etc. Consider these factors before moving forward, but go with your gut.
If you feel that you and your potential copywriter connect and you don’t foresee any potential issues or red flags in the future, it’s safe to move forward. However, if you don’t click right from the start and you’re unsure if your values align, save yourself the time and move on. Having that connection with your copywriter may sound silly but it is important for the future. You want to work with someone you know, like, and trust because if that’s how you feel about them, then you know that your current or potential patients will feel the same. Ultimately, it’s about building relationships with your ideal audience and if you can trust the person you work with to do the same then you’re golden!
Do You Need A Medical Copywriter?
Hiring a medical copywriter can do wonders for your business. Each has their unique skills so it’s important to understand what you need before moving forward. Find a medical copywriter who understands who you are, what you do, and who you serve as a Functional Medicine or Naturopathic provider. Having a copywriter to create blogs for your website gives you another area to showcase your expertise, build credibility and trust with your current and potential patients.
If you don’t think you need a copywriter, check out my latest blog where I talk about how blogging can grow your functional medicine practice. If you want to learn more about what a medical copywriter does, I’d be happy to help. My name is Bailey Petrucelli and I specialize in writing for functional medicine and naturopathic providers. Check out my services page to see if you could benefit from any of my packages. You can contact me here or connect with me on Instagram!