Whether you are trying to grow your virtual naturopathic practice or have your own clinic, managing your backend tasks are vital for success. In this day and age, I can’t stress enough the importance of your online marketing plan.
But I get it. You signed up to care for patients…not to be a marketer. This is where your team comes in. Investing in a team allows you to focus on your naturopathic practice and your patients.
Here are some team members I’d recommend hiring for your medical business.
A virtual assistant, also known as a VA, can do a handful of tasks for you. Some VAs specialize in backend tech tasks, while others focus on social media. I’d recommend writing out a list of all the tasks you want to handoff. When searching and interviewing a VA, make sure they are okay with doing your tasks. Sometimes you may even want to hire a couple so each can focus on what they do best.
Here are some ways a VA can make your life a thousand times easier.
A medical copywriter can save you hours every month by writing all your content for you. Staying consistent and posting every week is highly recommended for SEO purposes on your website, as well as increasing your presence on social media.
A copywriter specializing in naturopathic medicine can save you time because you won’t have to explain medical terminology or make as many edits as you would with a general copywriter.
Depending on the copywriter you hire, they could handle blogs, emails, and social media posts so that you don’t have to try to juggle hiring more people than you have to. (If you’re lucky they might be able to do some design work as well, but most copywriters just write the copy, so be sure to check). A naturopathic medical copywriter can focus on your inbound market strategy, freeing you up to focus on getting more patients and taking care of your current ones.
The good thing about blogs is that they last forever. They can stay on your website for as long as you want so your readers can always refer to them.
Emails are great because they keep your name in your subscribers mind. The more they see your name, the more likely they are to go to you when they need services. You can keep your committed followers up to date on clinic updates/news, new programs or services you are offering or educational newsletters.
Social media presence is HUGE right now. Posting at least 3 times a week is ideal for building relationships. However, to be successful with getting clients, you’ll need to be present on your Instagram stories (show your face!) and show some personal posts. People are more likely to buy products or services from people they trust and like.
Check out my previous blog on What to Look for in A Medical Copywriter.
A social media manager can plan out all your posts, write up or organize the content, create graphics, pick pictures, and even engage with your followers to “nurture” relationships. They can also help grow your following and pick relevant hashtags that will help more people find you.
Just like with a VA, some social media managers may offer different packages. So just be clear of what you want and be sure to know what exactly you are getting for the money you are paying.
A marketing manager can help organize and create a marketing strategy that is best for your goals. Are you planning to launch a new program or a new service? A marketing manager can increase your brand awareness and help lay out the best way to get new leads and to nurture them, turning them into paying clients.
A graphic designer is a great addition to your team. They can create appealing visuals that attract leads. They can create awesome instagram graphics based on the captions you give to them.
For example, if a post is explaining the effects of toxins on the body, they can create an appealing graphic of a body with arrows pointing to different texts with side effects. These can include your brand colors and fonts so when people see it, they automatically associate it with you.
They can also create PDF guides (but you will have to provide the copy), Facebook ads, brochures, powerpoints, branding logos, etc.
While a medical copywriter can try to increase your SEO ranking by including SEO keywords relevant to the blog post, a SEO strategist can do a lot more. They can research the best SEO strategy for your entire website, including the best keywords and phrases to use throughout all the copy you create. They can even tell you what words you should make the titles or subheadings to give you the best chance at ranking higher on Google.
If you are starting to grow your naturopathic practice, these are some great team members you can start hiring today to help you expand and grow. You can try to do some of this yourself at the beginning, but to be honest, you’ll want to hire some of these individuals before your plate gets too full.
I’d advise you to make a list of the tasks you’ll need completed each month and rank them based on importance and how time consuming they are. Your rankings will help you decide which person will be your first hire! (how exciting!) Stay tuned for a future post on tips to help easily manage and organize a team.
If hiring a medical copywriter is high on your list, I may be able to help you. My name is Bailey Petrucelli and I founded Bailey Petrucelli Medical Copywriting Co. I am a medical copywriter for naturopathic doctors and functional medicine providers.
I can work with you and offer customized packages that fit your needs. My main package is medical blog writing, but I also offer email services, social media packages, and one time projects like PDFs and brochures. Please get in contact with me if you’d like to see how I can help you.
Hey I'm Bailey
I help naturopathic and functional medicine practitioners attract their ideal patients and grow their practice with inbound marketing strategies by writing high quality medical content.