You know the importance of getting a blog started, staying consistent, and keeping it running. There’s just one problem. You don’t know what to write about. I’m here to give you some ideas, so that the next time you go to write, you can get to work right away without having to brainstorm for 30 minutes (or longer!).
You also might want to check out my latest blog, How Blogging Can Grow Your Holistic Medical Practice
There’s no better way to find out what your readers want to learn about than straight up asking them! If you have an Instagram account or Facebook page, post a poll or question to see what your followers want to hear more about. This will get you tons of ideas! Make sure to write them all down and group the categories together. You can make a medical blog answering a couple of the topics together, or you can write a blog answering specific questions.
If you get DMs all the time about specific questions that you may not legally be allowed to answer, you can still create a blog article for educational purposes to cover that specific topic. This alone can give you so much inspiration to flow with.
What do most of your patients or clients struggle with? Are you seeing a certain symptom, lab result, or complaint? Write them down and educate your readers on how to avoid these issues in the first place and/or how to treat them. You can always refer your patients to your blog so they can learn more about it on a detailed level.
This is a great way for your patients to educate themselves on their health. That’s why you’re here right? To educate your patients so they can take control of their own health!
If you are just starting out, you may want to get out some general blog topics. Pick health conditions that you want to treat more of. This is how you attract your ideal clients. If you focus on treating patients with anxiety and gut health, then make sure the majority of your blogs are on those topics. Once you get generalized information posted, then start narrowing down your ideas. Write about how toxins, stress, and diet can play a role in managing and treating symptoms.
Are you subscribed to medical journals or newsletters? See what the latest research is about. Showing that you are up to date on the most recent research assures your patients/clients that you are constantly educating yourself and expanding your knowledge in order to be able to help them to the best of your ability.
An easy way to create more content is to break up one idea into a three part series. We all know there is an immense amount of information out there. There are enough medical studies out there to write pages on even the most specific topic. If you want to talk about digestion, you can break it into Part I: How Digestion Works, Part II: What Impacts Digestion, and Part III: Ways to Improve Digestion (you can make the titles more catchy than those, but you get the idea).
Don’t let writer’s block keep you from posting on a regular basis. Sometimes just surfing the web for 5 minutes can give you some inspiration. The key is to create content that will help people.
If your blogs aren’t helpful, no one will read them, traffic won’t be flowing to your site, and it’ll be a waste of time. Make sure your blogs are helpful and easy to read as well! People want to be able to easily flow through your article without getting lost in one big paragraph.
For more tips, read my blog, How to Write the Perfect Blog For Your Functional Medicine Practice.
If you need help with ideas and getting content written, BP Medical Copywriting Co. can help! Bailey is a functional medicine copywriter who specializes in hormones, gut health, women’s health, toxins, and more.
She’s also a copywriter for naturopathic and holistic providers. Don’t have time to create content to drive organic traffic and increase patient leads? Bailey can write medical blogs, emails, Instagram posts, as well as ebooks and PDFs! Check out all her services and fill out an inquiry form here.
Hey I'm Bailey
I help naturopathic and functional medicine practitioners attract their ideal patients and grow their practice with inbound marketing strategies by writing high quality medical content.
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A medical copywriter