Are you currently marketing your functional medicine practice online? If not, you could be missing out on a huge opportunity to grow your business!
It’s no secret that most of us use the internet to ask questions, discover businesses, and make purchases. We keep up with our favorite brands and digest entertaining content. And internet users have choices. We choose which site to get our information from and where we’ll spend most of our time browsing.
We also have choices when it comes to our healthcare- especially as virtual appointments and telehealth become the norm. We have the right to be picky about who we work with and where we spend our money, which is a good thing!
It also means that marketing your functional medicine practice online is essential in this day and age, but where do you even start?
As a functional medicine and health copywriter, I specialize in helping functional medicine practitioners market their business online. I suggest adding the following five methods to your marketing strategy stat!
You have to come up with a strategy to let people know who you are, what you do and what makes you different. The online space is a great place to do that. Let’s dig into these five essential marketing tools and how you can use them to show up and promote your functional medicine business.
As social media sites continue to grow in popularity, they are becoming a source of information for many people. Instead of just using Google, a lot of us are turning to sites like Facebook and Instagram to discover new businesses and make buying decisions.
Social media is a great way to market your business and build your brand as you can show followers who you are and what you do daily. Social media allows you to build a community of potential clients and nurture trust within that community- which ultimately can lead to business growth.
If you’re new to the social media game, I suggest just picking one platform to start and going all in. It can be helpful to think about who your ideal client is and which platform they are more likely to use. Social media marketing can take a little time to get right, but is certainly a worthwhile pursuit for promoting and scaling your business.
I love blogs as a marketing tool. I think that all health and wellness businesses need a blog. They are great for so many reasons when it comes to marketing your functional medicine practice.
Blogs can be used to engage and inform your audience. They can be used as your platform to explain a little more about who you are, what you do, and why you do it. By sharing blogs on topics that are relevant to your business, you can establish yourself as an expert in the space. This makes you a reliable source of information for people and makes them much more likely to work with you.
Additionally, having well-written blogs on your website is great for SEO. This means that your site will be more likely to pop up on Google search results. This is clearly a big deal and can build your organic website traffic. Blogs can help you attract readers that might not have considered functional medicine otherwise by explaining to those readers how you can help with a specific problem they’re seeking a solution for.
Remember, with blogging consistency is key! Commit to regular, well-written blogs and you’ll see some great results.
Podcasts are a huge movement in the online space. Many people stream and download podcasts daily and smart businesses and entrepreneurs have hopped on this trend as a marketing tool.
You may be a guest on already popular podcasts or even choose to create your own! Either way, this can be a great opportunity for getting your name out there.
Podcasts can help you give people an insight into who you are and what you do. You can divulge your background and explain why you’re passionate about your work. Just like blogging, this promotes your brand and helps you build trust among potential clients.
Podcasting is a great addition to a content marketing strategy. Content marketing often involves a long-term commitment but can bring about some amazing results. This is especially true for podcasts as they continue to explode in popularity.
*Pro-tip* If you’re already blogging, you can turn blogs into podcast episodes OR vice versa. I’m all about repurposing content to make your life easier!
Thanks to the internet, you can collaborate with other professionals in your field and not be limited by location. Collaborations can be a great way to market your functional medicine business and make really important connections.
There are a lot of ways to collaborate! You might do a special event like a workshop or live Q&A. You can promote this special event to both of your audiences, expanding your reach and growing your following.
Take advantage of opportunities to be featured on someone else’s blog, website, YouTube channel, etc. Collaborating with other professionals online can help you highlight your expertise and reach a broader audience than you’d be able to on your own.
Speaking of reaching more people- PR (public relations) opportunities can be another excellent way to put yourself out there and build your brand. While you’re creating content, consider trying to get your content published on popular sites like Mindbodygreen or Goop. You may even become a regular contributor.
This can be such great exposure and really helps people see you as the go-to person in your industry. You can amplify the experience by featuring the content on your socials and highlighting it on your website. Once again, this helps people feel like they can trust you, which we know is so important when it comes to marketing your functional medicine practice.
Hopefully, you are feeling inspired to add these methods to your marketing strategy for your functional medicine business. However, you may also be feeling a little overwhelmed.
Having a good marketing strategy involves a LOT of content creation and showing up online. It can be hard to do those things and handle all the backend aspects of your business- on top of serving clients!
My final tip for marketing your functional medicine business is to hire a team. This will help you grow a sustainable business where you don’t burn out. I suggest hiring a virtual assistant (or two!), a copywriter and even a business manager to help take some of the pressure off.
And when it comes to your marketing strategy?
It’s a great idea to hire a copywriter who specializes in creating the type of content you need to market your business. If you need a long-term health copywriter who understands functional medicine, I’m your girl. I’m Bailey Petrucelli and I write high-quality blogs, personality-packed Instagram captions, catchy emails, guides, and converting websites. Fill out an inquiry form to get started!
Hey I'm Bailey
I help naturopathic and functional medicine practitioners attract their ideal patients and grow their practice with inbound marketing strategies by writing high quality medical content.
find out more
A medical copywriter