Running a health and wellness business is no joke! On top of juggling clients, answering emails, tracking finances, etc- you still have to think about marketing your business so that it will continue to grow.
There are many aspects to an effective marketing strategy, one of which is good copy. Copy is the writing for your business that drives your audience to take action, and it’s one of the many things that you may choose to hire a professional to take care of.
Many business owners do write their own copy, which is a totally viable option. But when should you outsource your copy for your health and wellness business? At what point does it make sense to hire a health and wellness copywriter?
Let’s first briefly outline why copy is so important in the first place and some tips for writing it yourself. Then, I’ll share some reasons to hire a professional copywriter, and how to know when it’s the right time for your business.
Your copy consists of the words on your website and socials that help you make sales. As a health and wellness business, trust is important for attracting and gaining clients. Your copy helps your audience get to know you and builds that trust.
Good copy also helps you establish yourself as an expert, which is important in the health and wellness space. Once clients feel like you are knowledgeable and trustworthy, they are more likely to take the next steps of working with you.
Those next steps may be to sign up for your email list, to follow you on Instagram, or to schedule a free consultation. Of course, the ultimate goal is for readers and followers to become paying clients.
Here are some examples of where you need good copy:
Clearly, copy is an important part of growing your business. Are you a “do it yourself” kind of business owner? Let’s talk about some of the pros for writing your own copy.
This is a great option when you are first starting out and not quite ready to invest in hiring a copywriter. There are definitely some benefits to writing your own copy, especially if you actually enjoy writing!
Often, in a health and wellness based business like health coaching or private practices, you are the brand and the business. Since you know your story best, it makes sense that you’d be the best person to tell it. This can make your copy more personal and help readers feel like they are really getting to know you.
It also makes sense to write your own copy if you have a specialized area of expertise that would be hard for someone else to explain. If your health and wellness business involves some educational components or technical topics that you can describe in simple terms, you may be the best person for the job.
If you are going to write your own copy, I definitely recommend taking the time to practice. You can read some articles or books on marketing psychology and even invest in a copywriting course.
It does take some time and effort to perfect your copywriting skills. If you’re thinking you may not have the time or patience for that, I feel you! Let’s talk more about that and some other reasons why hiring a copywriter might be a good idea.
Does the thought of writing your own copy make your heart race?
Or maybe every time you sit down to finally type up that “About Me” page your mind goes blank?
Or maybe you like writing, but you’re starting to get curious about what a professional writer can do for your business?
These are all legitimate reasons to outsource your copy for your business. Let’s look into a few more indicators that it might be time to leave the copywriting to a professional health and wellness copywriter.
One of the biggest challenges when it comes to running a business is having time to do it all. You know how it is, there’s SO much that goes into effectively running a business, and there’s a lot that gets put on the backburner.
If you find that the writing for your business is constantly getting put off or that it’s taking way too much of your brain power to craft a single email, it may be time to hire a health and wellness copywriter. Outsourcing a copywriter saves you time and allows you to focus on the many other aspects of running your business
You can rest assured that you’ll have high-quality copy in a shorter amount of time. The sooner you have the words for your website or some blogs to share with your followers, the sooner you can start seeing results from those marketing efforts.
Professionalism is another thing to think about. Hiring a professional copywriter ensures that the words on your website are well-written and grammatically correct. Having below par copy is actually another waste of your time, which we’ve already discussed is quite limited!
Copywriters know the ins and outs of copywriting and how to craft words that speak to the reader. Copywriters aren’t just writing. They are using persuasion and storytelling techniques. They incorporate brand management and SEO expertise. These are all skills that take time to learn.
An experienced health and wellness copywriter can create copy for you in your own voice and really help your brand and business shine. They can help you create a cohesive message across your platforms that ups your professionalism and helps your business look legit and trustworthy.
You’ve got business goals right? You’d like to bring more clients in or make more sales each month. This is perhaps the most important reason to hire a professional copywriter: they can help you reach those business goals.
Copywriters know how effective good copy can be. They know how to make the most out of the small amount of words on your homepage. They know how to incorporate keywords into your blogs that help you show up in Google searches. They know how to craft emails that engage readers and persuade them to work with you.
It is easy to measure the results of your current copy. If you’d like to get more traffic to your website or grow your social media following, it may be time to hire a professional to write copy that resonates with your ideal clients and brings you those results.
As a business owner, only you can know the right time to start outsourcing for your business. You can see that writing your own copy is totally doable. Many businesses do it!
However, the value of a professional health and wellness copywriter often outweighs the cost and can ensure that you have quality and effective copy in much less time. Hiring a copywriter gives you the outside perspective that can help you optimize your marketing efforts and improve your brand image.
Whether you want to write your own copy or are ready to outsource, I have some valuable resources to guide you.
Email me at firstname.lastname@example.org for your FREE Copy that Convert Mini Course or fill our an inquiry form here to work with me!
Hey I'm Bailey
I help naturopathic and functional medicine practitioners attract their ideal patients and grow their practice with inbound marketing strategies by writing high quality medical content.
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A medical copywriter