Marketing your practice can take a toll on your budget if you’re constantly dishing out funds to purchase local ads and host promotions. This is why many businesses are turning to online platforms to get their products and services out to an even bigger audience. The best part? You can do it for free.
Once you’ve identified your target audience and put together a strategic plan, you’ll be able to market your functional medicine practice online with ease. Creating the right content for the right people will lead to better conversions and ultimately, more patients looking for your services. That is why I’m sharing 4 ways to market your functional medicine practice online.
Blogging For Functional Medicine Providers
Having a blog linked to your website can attract potential patients who are actively looking for answers that your practice may provide. By sharing your knowledge and providing value on alternative and functional medical topics you improve your Search Engine Optimization (SEO) and boost your organic traffic. This means search engines like Google will put your blog content in front of people they believe could benefit from your blog. Maintaining consistency allows you to build relationships with current and potential patients because you’re providing them with valuable information they need, want, or are looking for in the functional medical field.
Your blog becomes the community hub of your business. It’s the place your current or potential patients can visit if they have questions or if they want to learn more about certain topics or services that you cover. Unlike social media platforms, there’s no need to worry about losing your audience because the platform is managed and controlled by you.
To learn more about how blogging can grow your Functional Medicine Practice, check out my blog post.
Email Newsletters To Share Your Medical Services
Yes, these still exist. There are many benefits to building an email list, especially since it’s still considered an instant form of communication for your functional medicine business. The ones who usually sign up are the ones who want to stay connected to you and want to make a change in their life. It’s another great marketing tool that gives you the ability to remind your current or potential patients about the services you offer, update them on new medications or remedies, and give your patients another outlet to get to know you more.
Your email subscribers are also more likely to take action when needed. Use the platform to share advice, lessons, and opinions about your medical practice or health and wellness in general. Continue to build a genuine relationship with your audience and they will most likely invest in your services and trust that what you provide will benefit their health later down the road.
Social media is one of the easiest ways to reach a wider audience. With platforms like Instagram, Facebook, LinkedIn, or even Pinterest, you can continue to build new relationships with potential patients and reach a new demographic. Social media allows people to engage with you, your content, and your practice. However, it is important to have a strategy for each platform, depending on which ones you want to use and which platforms your ideal audience spends their time on.
But having an Instagram or Facebook account for your practice should be mandatory if you’re looking to market your services. More people are likely to find your practice, learn about you and your services this way.
It’s also important to consider sharing your blog posts on Pinterest. Although it’s now more of a visual search engine than it is a social media platform, Pinterest is another great way to get new eyeballs on your content by creating pins linked to your posts. When potential patients search for specific topics, your well-designed pin could pop up and lead them to your website. Pinterest has a lot of potentials to drive free, organic traffic to your website, and ultimately your practice.
Using social media platforms like Instagram is also a great way to engage with your audience by showing them what goes on behind-the-scenes. Utilizing Instagram stories or Facebook Lives helps build a trustworthy relationship with your audience. They’re able to humanize you and see the kinds of things that you provide and how you can help them.
Video & Podcasts
People relate to people. It’s easier for your current or potential patients to know, like, and trust you if they can see or hear you. Creating video or podcast content gives your audience a better idea of who you are and builds trust much faster.
Know your audience and the problems they’re struggling with before you address them in a short, informational video. You can explain the services you offer or show your audience new types of medicine or equipment that may be readily available to them. You choose. The more targeted your video content is for your audience, the better for your conversion.
The same goes for podcasts. This is another excellent tool to share your knowledge and expertise as a physician in Functional Medicine. Recording a podcast for your practice allows you to say what you think and expand on exactly what it is you specialize in. It’s also a great way to stand out in your niche as a physician and it adds a new level of value to your patients.
Ready to Start Marketing Your Business?
There are several ways to market your Functional Medicine Practice and you don’t have to break the bank to do so. Writing blogs, creating email newsletters, utilizing social media, and recording video and podcasts are FREE options that you, as a physician and a business owner, should take advantage of in order to grow your practice.
Hire A Functional Medicine Copywriter!
It can take a lot of work but it doesn’t mean you should shy away from the possibilities. You can try to do this yourself and set a day aside to create all your content for the week or month to make it easier on yourself. However, if you find yourself overwhelmed or just don’t have the time to do these tasks, hire someone who can! Outsource these tasks to a medical copywriter that specializes in your field so that you can focus on your patients, their health, and your practice.
My name is Bailey Petrucelli and I’m a medical copywriter. I can help create blog posts, email newsletters, and other online marketing content that is specific to the functional medicine field. Check out my services here.
If you have any questions or would like to get in contact, you can fill out my inquiry form or set up a 15-minute consultation to discuss what works best for you and your practice. You can also find me on Instagram!